"Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution." Ivan Chermayeff

 

functionality

means a design must fulfill its functional purpose to be successful. It is essential to define the practical purpose of a project and custom­ize its outcome. Since the inherent intent of design is to solve problems, it is the responsibility of the designer to disregard social paradigms in order to apply appropriate organization that achieves an effective and impactful creative solution.

psychology

must support the function by considering the tone of the message to be conveyed The design must reflect the personal psychology of the target audience in order to appeal to the senses and achieve the desired outcome. Nature must play a crucial role because as humans, being from nature, we function best psychologically in environments that possess natural qualities.

BEAUTY

appeals to the human desire to feed our senses. The designed project should be more than functional it should be beautiful, keeping in mind that there is beauty in humanity and nature, not perfection. The goal is to find a sense of balance by applying the principles of color theory and composition to the piece like a compelling painting or photograph.

 
 

Tori is a Design Leader with more than 15 years experience across multiple industries. With a focus in Service Design and Human-Centered Design methods, she has a passion for holistically examining human needs and conditions to create meaningful, user-centered system solutions for both physical and digital experiences. She has spent the last several years working in the U.S. and abroad with corporate and creative agencies developing client experiences from end to end, identifying pain points and redesigning multiple touch points along company service paths. As the Client Experience Director for ELM, she has built a project management department to meet the needs of an growing company, increasing team bandwidth by 400% in six months.  As the resident Human-Centered Design Consultant, she has worked with executive leadership to design and deploy organizational structures and processes, increasing team member engagement, strengthening client partnerships and boosting production efficiency by 20%.  

 
 

The daughter of a Graphic Designer and a Mechanical Engineer, my design training started early. While other kids were playing Nintendo and reading up on Pop culture, I was playing on Photoshop with my mom as she built a successful design business and discussing the parts of an aircraft engine with my dad as he worked to keep passengers safe in the air. These childhood experiences left me with a strong mind for business, a curiosity for the connection between people and their designed environments and a sense of purpose to serve through my work. These influences molded me in such a way that I spent much of my early career exploring the fields of Art, Design, Human Resources and Training, seeking to reconcile the artist and analyst in myself. Most people would not expect a trained Actor to work on Wall Street, but when your focus is on human behavior-based problem solving, all industries are fair game. My curiosity to understand how people think and my passion for translating human needs into meaningful solutions led me to design school in New York and Italy and now to the cutting edge of Design in California. 

I believe that thoughtful, strategic design has the power to transform our world and improve people’s lives. I love leading teams of people from diverse professional and cultural backgrounds. I want to see the whole world. I like to be challenged. I love to solve problems.

 
 

"The broader one's understanding of the human experience, the better design we will have." –Steve Jobs

 

Leadership | Human-Centered Design Service Design | Client Experience Facilitation

  • Skilled design leader focused on enhancing design operations and implementing service improvements.
  • Analytical and decisive individual with proven track record building creative strategies to meet client objectives.
  • Leader among creators and designers focused on mentoring and enhancing knowledge to implement best practices and consistency. 
  • Diverse experience as designer for prestigious organizations creating impactful solutions for companies. 

 

PROFESSIONAL EXPERIENCE

eLearning Mind | December 2016 - present

Client Experience Director/ Human-Centered Design Consultant

Develop enterprise-level Learning Design strategies for key clients, such as Adobe, Qualcomm and Microsoft through Human-Centered Design consulting sessions.

Direct department of ten Project Managers and more than $3.5m in active project budgets.

Lead Learning Experience Design (LXD) Department of over 10 Instructional Designers through team re-structure.

Establish and implement Learning Experience Design approach to incorporate Human-Centered Design principles and methods for improved creativity, quality of work and client experience.

Drive CX improvement initiatives, building metrics through the collection of qualitative and quantitative client data. 

Develop and deploy new, hybrid organizational model across the company.

  • Constructed department of Project Managers, growing team from two to ten, increasing team bandwidth from $1.5m in project budgets to over $5m in under a year.
  • Built new PM team model to increase team skill sets and flexibility with possibility to scale quickly as needed.
  • Led redesign and analysis of company processes for 20% improvement in production efficiency.
  • Headed project management tool initiative for improved visibility into key project metrics, including project level financial health, team utilization and client satisfaction.

 

eLearning Mind, San Diego, CA | March 2016-Nov 2017

Client Experience/ Project Manager

Managed over $1m in Project budgets and owned relationships with more than 20 accounts for high-profile clients such as GE, Godiva, Eli Lilly and Google.

 

eLearning Mind, San Diego, CA | Oct. 2015-Feb. 2016

Design Process/ Project Strategy Consultant

Took over ownership of relationship with key, Fortune 100 client account and redeveloped Client Experience strategy to successfully drive a struggling project to completion.

Mapped company-wide design process.

Orchestrated design research, interviews, observational studies to identify pain points within companies workflows and processes.

Established collaborative process improvements with Executive leadership to ensure successful service delivery for all stakeholders.

 

Freebird Creative | January 2011 – March 2016 

Design Research & Strategy Consultant

Successfully led numerous freelance design projects for high-profile corporations including Axogen, Hanggi, UC Health, The Showalter Group, and Istituto Lorenzo de’Medici.

Strategically crafted project approaches to meet unique needs of clients and stakeholders. 

Employed user-centered design methods, such as personas, interviews and task analysis to frame problems, define insights and guide design concepts.

  • Increased sales leads by 150% by establishing visual design for fortune 500-company trade show booths.

 

Tuscany Flowers, Florence, Italy | January 2014 – December 2014

Service Design Manager

Partnered with founders to define business service strategies that aligned with client needs. 

Established efficient workflow among design team to ensure services were completed per client specifications, reducing revision cycles and budget spent per project by 30%.

Mapped client journey to clarify and redesign key service touch points for improved client experience.

Owned client relationships from kick off to retrospective in both English and Italian for notable luxury brands such as Ferragamo, Mazzei Wineries as well as numerable high-profile private accounts.

  • Grew web referrals by 25% and increased budget per project by 50% with new website design. 
  • Reduced image search time from 8 minutes to 30 seconds by driving data management software implementation. 

 

Berlitz & Live Institute, Florence, Italy | May 2012 – January 2014

ESL CORPORATE TRAINER

Drove learning objectives for high-profile companies, such as GE, Selex ES, Menarini Pharmaceuticals, and Yves Saint Laurent, to ensure effective curriculum for personnel.

Lead training, inclusive of neuroscience principles, for executive-level learning programs.

  • Increased student retention and successful completion rates from 75% to 98% in 8 months. 
  • Developed innovative teaching methodologies to ensure understanding and increased knowledge base. 

 

Fortress Investment Group, New York, NY |  August 2007 – July 2008

HR Coordinator

Increased recruitment for high-profile corporation encompassing 5 countries and over 200 jobs.

Revamped hiring methodologies and implemented new strategies to improve recruiting outcomes. 

Lead internship program to increase opportunities for competent and educated new hires. 

 

AR New York, New York, NY | February 2006 – July 2007 

Creative Group Coordinator

Instituted enhanced project workflow initiatives via creative directors and design team.

Streamlined internship program to ensure company visibility and increased intern-hire rates.

Spearheaded development of visual tools to ensure communications between departments. 
 

 

EDUCATION, CERTIFICATIONS & AFFILIATIONS

Bachelor of Professional Studies, Interior Architecture

Marist College, Florence, Italy, December 2010 | GPA: 3.8, Summa Cum Laude

 

 Bachelor of Arts, Theater/ Speech

Wagner College, New York, NY, May 2003 | GPA: 3.4, Departmental Academic Honors

 

UX Design, Design Thinking & Design Research Certificates

Interaction Design Foundation | August 2015 | November 2015 | February 2016

 

Facilitators Guide & Course for Human-Centered Design

Acumen & IDEO.org | April 2016

 

VOLUNTEER WORK & COMMUNITY ENGAGEMENT

OpenIDEO | San Diego Chapter Founder & Organizer, Online Contributor & Community Mentor | March 2015 – May 2017

Interaction Design Foundation | Member | March 2015 – Present

UX Speakeasy (IXDA) | Member | July 2016 – Present

San Diego Experience Design (SDXD) | Member | July 2016 – Present

 

DESIGN, SOFTWARE & COMPUTER SKILLS

Design Leadership | Management | Service Design | Design Research | Human-Centered Design Methods | Change Management | Project Management | Concept Development | Process Development | Journey/Process Mapping | Photoshop | InDesign | Microsoft Office | Mavenlink

 Languages: Italian (intermediate)

 

AWARDS & ACCOLADES

Think Prize | Financial Empowerment Challenge | OpenIDEO, Co-Op of Credit Unions & Mastercard | June 2015

 

 

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