"I'm not gonna be perfect, but I'm gonna try stuff." – Tom, Kelley
Tori is a Design Leader with more than 15 years experience across multiple industries. With a focus in Service Design and Human-Centered Design methods, she has a passion for holistically examining human needs and conditions to create meaningful, user-centered system solutions for both physical and digital experiences. She has spent the last several years working in the U.S. and abroad with corporate and creative agencies developing client experiences from end to end, identifying pain points and redesigning multiple touch points along company service paths. As the Client Experience Director for ELM, she has built a project management department to meet the needs of an growing company, increasing team bandwidth by 400% in six months. As the resident Human-Centered Design Consultant, she has worked with executive leadership to design and deploy organizational structures and processes, increasing team member engagement, strengthening client partnerships and boosting production efficiency by 20%.
The daughter of a Creative Director and a Mechanical Engineer, my design training started early. While other kids were playing Nintendo and reading up on Pop culture, I was playing on Photoshop with my mom as she built a successful design business and discussing the parts of an aircraft engine with my dad as he worked to keep passengers safe in the air. These childhood experiences left me with a strong mind for business, a curiosity for the connection between people and their designed environments and a sense of purpose to serve through my work. These influences molded me in such a way that I spent much of my early career exploring the fields of Art, Design, Human Resources and Training, seeking to reconcile the artist and analyst in myself. Most people would not expect a trained Actor to work on Wall Street, but when your focus is on human behavior-based problem solving, all industries are fair game. My curiosity to understand how people think and my passion for translating human needs into meaningful solutions led me to design school in New York and Italy and now to the cutting edge of Design in California.
I believe that thoughtful, strategic design has the power to transform our world and improve people’s lives. I love leading teams of people from diverse professional and cultural backgrounds. I want to see the whole world. I like to be challenged. I love to solve complex problems.