Communicating Medical Data

Imagine being able to understand your medical test results, complete with context, personalized information and...color. Once again Design saves the day in creating a communication tool that meets the desired function of effectively communicating crucial patient data...to patients. It's easy to read, understand, digest, and it's nice to look at. Wired Magazine designed the tool, now the question is, how do we create an incentive to get the medical community on board?