Designs that Inspire: Northlich shakes up the world of PSAs

PSAs often attempt to appeal to our senses of fear and sadness, bombarding us with images of suffering animals, and stories of food poisoning and broken arms. While these can certainly get our attention they often leave us begging for a channel change. Northlich/ Cincinnati has changed the game with Scooter the Neutered Cat. This cool kitty is the spokesman for givethemten.org and organization dedicated to solving the problem of feline overpopulation. It's creative, funny and the message is spot on, an excellent combination for great design. Plus...did I mention it's funny? FUNNY...