The Power of Killing Ideas

"an estimated 70-90% of corporate growth efforts typically fail."

In some recent consulting work at Adobe, my team and I were fortunate to meet and observe Mark Randall, VP of Innovation. Mark is the founder of Adobe's open-source innovation kit, Kick Box. In his workshops, Mark encourages "intrepreneurs" to keep a journal of all of their "bad ideas". He says that even as an experienced innovator, only one in hundreds of his ideas are worth pursuing. He outlines methods in his program to help innovators self select their best ideas. Growth Sciences has taken the risk out of idea selection with data science using a tool they developed names MESE, aka "The Idea Killer". See Anthony Onesto's article here.

 By Anthony Onesto

By Anthony Onesto