I have a pet peeve (yes, I hate when people chew anywhere near my ear, gum puts me out of my mind, but no...) I have a DESIGN pet peeve. I share this video with you because the same thing that bothers me seems to similarly irritate Seth Godin. I hate when things are broken. More specifically, I hate when a design fails to meet a basic function. If you can't sit on it, it's not a chair! If the foundation of the home is collapsing, the house is defunct (hire an engineer!), If you didn't deliver a useful service, you haven't provided a service at all. I think you'll find Mr. Godin says it best with humor. Enjoy.